September 27th, 2007

advice

going with your gut


Through Analysis, Gut Reaction Gains Credibility
By CLAUDIA DREIFUS (from NY Times)



Two years ago, when Malcolm Gladwell published his best-selling “Blink: The Power of Thinking Without Thinking,” readers throughout the world were introduced to the ideas of Gerd Gigerenzer, a German social psychologist.

Dr. Gigerenzer, the director of the Max Planck Institute for Human Development in Berlin, is known in social science circles for his breakthrough studies on the nature of intuitive thinking. Before his research, this was a topic often dismissed as crazed superstition. Dr. Gigerenzer, 59, was able to show how aspects of intuition work and how ordinary people successfully use it in modern life.

And now he has written his own book, “Gut Feelings: The Intelligence of the Unconscious,” which he hopes will sell as well as “Blink.” “I liked Gladwell’s book,” Dr. Gigerenzer said during a visit to New York City last month. “He’s popularized the issue, including my research.”

Q: O.K., let’s start with basics: what is a gut feeling?

A: It’s a judgment that is fast. It comes quickly into a person’s consciousness. The person doesn’t know why they have this feeling. Yet, this is strong enough to make an individual act on it. What a gut instinct is not is a calculation. You do not fully know where it comes from.

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